Nibbles
In conventional thinking, risk is something to minimize. But through this lens, true risk isn't about danger—it's about trusting enough to participate fully in life's creative-destructive flow.
If both creation and destruction are inevitable, our challenge isn't to avoid one and pursue the other, but to participate consciously in their rhythm. Perhaps wisdom lies not in resisting this pattern but in aligning with it—knowing when to build and when to release, when to persist and when to let go.
A friend once told me to "Trust weird." Sounds simple, right? This one actually was one of those mind viruses, it stuck with me. "Weird" represents the courage to question conventional wisdom rather than accepting it as given. But I've learned it's not about questioning everything all at once – that's overwhelming, at least that's how it felt for me. The real trick is knowing which unconventional paths are worth exploring now and which can wait. Sometimes it's smarter to keep most things stable while going deep on just one weird idea that truly matters at the moment. My friend was onto something interesting, but I guess the wisdom is in trusting weird selectively.
Peter Thiel famously argued that “competition is for losers” because obsessing over beating competitors distracts from creating true value. Great founders don’t obsess about out-competing. They obsess about making their product uniquely valuable and irreplaceable.
Sustainable obsession comes from clarity, not intensity. Clarity on what your vision is. Clarity on what your users truly need. Clarity on how your product uniquely helps. Clarity beats blind obsession every single time.
Obsessing about shipping features is easy, it’s comforting, tangible, feels like progress. But features alone don’t build great businesses. Great businesses are built by founders who obsess about clearly solving real, meaningful problems.
obsess over the right thing.
▶︎ Got an idea ? - Obsess about getting it out of your head, in a clear way.
▶︎ No customers yet ? - Obsess about getting customers.
▶︎ Got customers ? - Obsess about how well your product solves their problem And in each stage treat everything else as noise.