Designer and founder of BlueprintLab. I build my own ideas & help teams shape better products.

Previously, I was a Senior Product Designer at Gemography, working with McKinsey's product team on a retail app and on healthcare AI projects with teams across Africa, Europe, and the US.

Before that, I spent two years at Sobrus, a healthcare startup, designing products and helping the cofounders shape how the company built them.

I like making things, mostly digital products, and care about how they feel, look, behave, and whether they solve the problem.

Right now I'm exploring AI agents memory: whether a system can tell what you explored from what you decided, when it should speak up, and which interface leaves the judgment with you.