Before BlueprintLab, I was a Senior Product Designer at Gemography, working with McKinsey product team to build a retail mobile app for small shop owners in Morocco, also working on other missions in the healthcare-AI intersection, with teams across Africa, Europe, US.

Before Gemography, I spent 2 years designing products at Sobrus, a healthcare startup. Besides design, I was leading product efforts and co-building a lean product building process/culture alongside the co-founders.

In the meantime, I worked with Clarity, a project in the U.S. music industry, helping artists simplify income management across multiple payment sources.

I joined Sobrus and started my product design freelance journey after spending 2.5 years working as a UI/Graphic designer, 1 year at an agency, and the rest as a freelancer.

Before that, I studied software engineering for 3 years, and decided to pivot and focus on design. I started leaning into design around 2018, cutting my teeth as a designer for clubs at my school and for personal interests at the moment.